From Publisher...
All Proceeds go to the Leukemia and Lymphoma Society
This CD contains articles from the leading fitness specialists of our day including:
Adam Campbell; Alan Aragon; Bill Hartman; Bob Youngs; Brian Grasso; Chad Waterbury; Charles Staley; Chris Mohr; Chris Shugart; Craig Ballantyne; Dan John; Dave Tate; Dax Moy; The Doorman; Eric Cressey; Gray Cook; Brett Jones; Harry Selkow; Jack Reape; James Smith; Jason C Brown; Jim "Smitty" Smith; Jason Ferruggia; Jimmy Smith; Joe DeFranco; Joe Dowdell; Joe Stankowski; John Alvino; John Berardi; Julia Ladewski; Keith Scott; Lee Taft; Lori Incledon; Lou Schuler; Lyle McDonald; Mark Philippi; Michael Stare; Mike Boyle; Mike Mahler; Mike Mejia; Mike Robertson; Mike Rousell; Nick Grantham; Pat Beith; Pavel Tsatsouline; Rachel Cosgrove; Robert Dos Remedios; Ryan Lee; Steve Shafley; Susan Hill; TC Luoma; Todd Hamer; Tony Gentilcore; Tony Reynolds and Zach Even-Esh
We originally intended to publish this collection as a book. However - at over 800 pages - costs were prohibitive and we went with the CD option to maximize our contribution.
All Proceeds go to the Leukemia and Lymphoma Society
Click Here to see how this all began.
IMPORTANT MESSAGE
Let me cut right to the chase here: I am asking for your help. And it has to do with cancer.
First, I am going to refrain from sharing memories about people that I have lost to this disease, or stories of those who beat it.
Everyone of us have similar stories, and everyone of them closely reflects a very similar outcome--one person survives, many others do not. Most importantly, however, is that one person’s lose, or another person’s victory is no greater and no less than the other. Above all, deep down, we all are going to be touched by this terrible disease at some point throughout our lives—whether it’s through a friend of a friend, or a girlfriend or boyfriend, a husband or wife, mother or father, brother or sister, daughter or son, or even ourselves.
So this basically leaves us all with two options: a.) Do nothing, or b.) Help.
Think of it this way, is cancer serious? Can it be treated? Do you take your lifting serious? Can you become better and stronger? Hell yeah it is...and hell yes you can. Look, both these subjects are deadly serious to all of us. And, we ALL have poured hundreds hours into research on training, and have spent hundreds of dollars on seminars, books, DVDs etc.
So, here’s an opportunity to do both. Flat out, here’s the deal: I’m asking you for a $25 donation to the Leukemia and Lymphoma Society. I’m not going to try to mask this as some gimmick or promotion. It is what is: financial support.
In return, however, EliteFTS will send you, free of charge, a special 800 page CD (titled Lift Strong) that contains articles from basically every leading training authority of our day. Every single dime of your donation goes directly to the Leukemia and Lymphoma Society. And every single article was donated. Elite Fitness System is helping do its part—in addition to a contribution--by donating our entire marketing and distribution resources to get this CD into your hands.
The story behind this is quite simple. My good friend, and EliteFTS contributor, Alwyn Cosgrove--a two time cancer survivor—took the initiative to create the Lift Strong concept as a way to engage support from the strength and fitness community. Why? Simply because of the INCREDIBLE reach and connection we all have with one another. I mean, think about it, with e-mail and the Web, every single person in our industry isn’t more than a click away.
EliteFTS.com began in 1999 with Q and A's and articles. To date we have published more than 400 articles and answered over 40,000 questions. We have also grown from only a few unique visitors to close to 1 million. I point this out to express my thanks, and also note that we have never asked a thing from any of you for these resources. They were, and will, be given to you all for free in hopes of making your life and training better.
That’s why I am being completely honest here when I say that I am asking for your financial support for cancer and I am not selling this CD. All we are trying to do is “complete the loop” on this. Meaning, Alwyn came up with concept, all the authors donated time and effort to provide content, Elite Fitness will market and distribute Lift Strong, and our hope is that the rest of the industry can make a contribution as well by donating to the Leukemia and Lymphoma Society.
Alwyn is alive after facing cancer twice. Alwyn and others are alive today because of advanced medical treatment. Medical treatment discovered by research. Research funded by money. Money sourced from donations. Donations from people like you, me, Alwyn, the contributors to Lift Strong, and all the other industry sectors out there that have done similar initiatives.
And if you think I am being insincere about this, or if you think this is just a business angle, and you REALLY want the CD but are adamantly against making the donating to the Leukemia and Lymphoma Society, then please e-mail me directly at LiftStrong@elitefts.com and we’ll work to get you a copy anyway. For those that request the free copy, Elite Fitness Systems will make a donation on your behalf and we will recognize your name on a special page that is being created for the site.
I said it was free. And I meant it. More importantly, however, I am asking you to help make the $25 donation.
Dave Tate
Elite Fitness Systems
EliteFTS.com
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