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Business

Mastering The Business of Fitness

These resources will help you grow your own business and make the money you deserve!



Featured Products

$49.95
Anyone Can Sell: Creating Revenue Through Sales in the Fitness Business
Fitness industry expert Thomas Plummer presents this indispensable resource on the art of selling effectively in the fitness business. Each chapter contains helpful tips, and key points are emphasized throughout the chapter and at each conclusion.
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$49.95
Core Concepts in Negligence & Legal Liability
Explains what constitutes negligence and explores how negligence and legal liability are established through the courts.
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$49.95
Corporate Sales Strategies--The Total Solution
Presents a comprehensive overview of how to design and implement an effective and successful corporate sales channel. The DVD details the key factors inherent in such a channel, reviews the steps involved in developing compelling employee marketing programs, and more.
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$49.95
Integrating a Comprehensive Delivery System for Consistent Customer Service
Reviews how health/fitness clubs can provide consistent service delivery throughout all member touch points.
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$69.95
Selling Club Services to Corporations

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$49.95
The Ins and Outs of New Club Development
Presents an overview of the key considerations involved in developing a new health/fitness club. The DVD explains how to determine whether a particular project is feasible, how to select the best location for a club, and more.
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$49.95
7-Star Service: Best Practices for Improving Customer Service

 DSHL-V-827008170098
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$49.95
A Code for the Road: Ethical Businses in the Health Club Industry
Details what health/fitness clubs can do to reinforce ethical behavior in their organizations. The DVD reviews how clubs can make their organization’s mission and core values part of their day-to-day culture and more.
Healthy Learning DSHL-V-827008215195
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$49.95
Anyone Can Sell: Creating Revenue Through Sales in the Fitness Business
Fitness industry expert Thomas Plummer presents this indispensable resource on the art of selling effectively in the fitness business. Each chapter contains helpful tips, and key points are emphasized throughout the chapter and at each conclusion.
Healthy Learning DSHL-V-9781585180493
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$49.95
Are Your Lifeguards Really Seeing?
Explores several different applications of the Vigilance Voice.
Healthy Learning DSHL-V-827008169993
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$49.95
Cancellations, Excuses, and Unrealistic Expectations
Details the real reasons clients don’t meet their goals and how personal trainers can help turn the situation around. The DVD reviews the most common reasons clients cancel, fail, ultimately quit, and more.
Healthy Learning DSHL-827008280193
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$49.95
Contracting Out Recreation and Sport Facilities and Services
Explores ideas that are currently being utilized in the field to contract out
Healthy Learning DSHL-V-827008168392
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$49.95
Core Concepts in Negligence & Legal Liability
Explains what constitutes negligence and explores how negligence and legal liability are established through the courts.
Healthy Learning DSHL-V-827008163496
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$49.95
Core Concepts in Risk Management
Presents an overview of a basic planning process that can be used in developing practical risk-management action plans. Focusing on the fundamental elements of what constitutes negligence, the DVD provides advice and guidelines that can be customized to any situation or set of circumstances.
Healthy Learning DSHL-V-827008164295
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$49.95
Corporate Sales Strategies--The Total Solution
Presents a comprehensive overview of how to design and implement an effective and successful corporate sales channel. The DVD details the key factors inherent in such a channel, reviews the steps involved in developing compelling employee marketing programs, and more.
Healthy Learning DSHL-V-827008208098
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$49.95
Creating a Service Culture in Your Club
Explains how health/fitness clubs can exceed member expectations in their facilities. The DVD reviews a series of unique services and programs that clubs can offer to keep their members coming back and details how clubs can recruit, train, and retain qualified staff.
Healthy Learning DSHL-V-827008193691
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$49.95
Creating Champions: Training New Hires for Success
Explains how clubs can take their management style to the next level by identifying talented and passionate champions. The DVD reviews fifty of the best interview questions for every potential new hire and more.
Healthy Learning DSHL-V-827008206193
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$49.95
Designing and Operating a More Profitable Concession
Reviews the key elements to an efficient health club concession design or remodel. The DVD identifies what factors can enable a health club to make a profit in its food-service program and more.
Healthy Learning DSHL-V-827008195299
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$49.95
Developing a 12-Month Marketing Plan for Fitness Directors
Provides you with a step-by-step, 12-month marketing strategy with all the detailed actions needed to succeed. The DVD also details a roadmap to experiencing the financial benefits of a marketing plan that works.
Healthy Learning DSHL-827008292493
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$99.95
Developing a Personal-Training Program--From A to Z
Presents a detailed overview of the key factors involved in designing and implementing a successful personal-training program. The DVD offers an invaluable resource for individuals who want to establish a profitable personal training business.
Healthy Learning DSHL-V-827008057399
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$49.95
Developing Hospital Collaborations
Presents a detailed overview of the key factors involved in the issue of how health/fitness professionals can develop a profitable relationship with the medical/fitness industry. The DVD also details the guidelines for establishing successful hospital-health club collaborations.
Healthy Learning DSHL-V-827008156191
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$49.95
Franchising 101--The Basics for Prospective Franchisors & Franchisees
Explains how individuals can determine whether or not fitness franchising is a valid development strategy for them. The DVD reviews how a franchise works, the pros and cons of being a franchisee, and more.
Healthy Learning DSHL-V-827008212699
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$49.95
Global Opportunity: The Health Club Becomes a Primary Healthcare Provider
The DVD discusses how to make the connection between the health club and healthcare and more.
Healthy Learning DSHL-V-827008205394
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$49.95
Great Trainer--Great Business??
Details 10 things that personal trainers must do if they want to run a successful personal training business and maximize their financial profits. The DVD also offers some simple tips that can go a long way in helping personal trainers attract the clientele they desire.
Healthy Learning DSHL-V-827008966998
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$49.95
Health Wealth: Spending Health Dollars Wisely
Presents a detailed review of the issues involved and explains why it is everyone’s responsibility to convey the message of the value-added consequences of engaging in physical activity on a regular basis to the policy makers.
Healthy Learning DSHL-V-827008154593
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$49.95
How Dreams Are Made: Translating Your Ideas Into Designs
Explores how ideas are translated into creative and worthwhile designs.
Healthy Learning DSHL-V-827008168996
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$49.95
How to Create and Implement an Effective Risk Management Plan

Healthy Learning DSHL-V-827008167791
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$49.95
How to Develop a Successful and Extremely Profitable Small-Group Personal-Training Program
Explains how personal trainers can make more profit out of their training sessions, while increasing their level of compensation and providing a fun and exciting experience to their clients at less cost. Detailing the key factors in small-group (2-3 clients) training, the DVD reviews how to develop and implement a successful small-group training program that taps into more of a health/fitness facility’s membership and retains them longer than typical training programs.
Healthy Learning DSHL-827008303397
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$49.95
How to Make a Good Professional Presentation
Examines the essential factors involved in making an effective professional presentation. The DVD explains how health/fitness professionals can enhance their level of credibility by learning to communicate with focus and clarity and more.
Healthy Learning DSHL-V-827008153794
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$49.95
How to Offer "5-Star" Customer Service in Your Club
Reviews how a high-end hotel health club & spa flawlessly provides customer service and how health/fitness clubs can implement similar strategies into their facilities. The DVD details how a club can establish high-quality customer-service standards, can make sure that its entire staff delivers consistent customer service., and more.
Healthy Learning DSHL-V-827008221592
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$49.95
Implementing a Comprehensive Medical and Wellness Community-Outreach Program
Explains how clubs can develop an ongoing medical-oriented health and wellness clinic series and how such a series can enhance a club’s relationship with its community. The DVD reviews why a medical and wellness community-outreach program can have a positive impact on the number of referrals from the medical community and more.
Healthy Learning DSHL-V-827008202997
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$49.95
Implementing Spa Secrets into Your Traditional Fitness Approach
Details the similarities and differences between spas and traditional fitness facilities and offers five specific techniques for implementing spa-like programs into a club. The DVD also reviews trends from both cutting-edge spas and traditional fitness facilities located around the world.
Healthy Learning DSHL-V-827008197996
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$49.95
Increasing Profits & Retention With Your New Member Orientation
Presents an overview of the key factors involved in conducting quality new member orientations. The DVD details strategies for increasing the attendance at new member orientations, explains how these undertakings can drive a club’s revenues, and more.
Healthy Learning DSHL-V-827008204595
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$49.95
Inspirational Leadership to Create Retention-Based Cultures
Presents a comprehensive overview of how employees can be developed in a manner that enables them to achieve their full potential. The DVD details motivational principles that can be effectively utilized to improve the performance level of employees and more.
Healthy Learning DSHL-V-827008192090
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$49.95
Integrating a Comprehensive Delivery System for Consistent Customer Service
Reviews how health/fitness clubs can provide consistent service delivery throughout all member touch points.
Healthy Learning DSHL-V-827008216994
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$49.95
Light the Fire Within: Personal Leadership Tools to Balance Your Life
Discusses the art of balance and identifies the tools of personal leadership
Healthy Learning DSHL-V-827008168491
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$49.95
Making Your Pilates Program Profitable
Offers an A-Z overview of the steps that clubs can take to create and implement a successful Pilates program. The DVD explains how clubs can critique their existing Pilates program, what they can do to enhance their current program to better fit in the health club setting, and more.
Healthy Learning DSHL-V-827008196197
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$69.95
Managing the Sales Team and Process

Healthy Learning DSHL-827008348398
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$49.95
Maximizing Your Information Technology Efforts
Reviews how to apply specific techniques to maximize the utility of club-management software. The DVD examines the ever-changing business process and technology being used, discusses simple techniques that clubs can employ to determine if software or people are the reason their technology is not delivering the expected results, and more.
Healthy Learning DSHL-V-827008222391
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$49.95
Multiple Intelligences
General background information about multiple intelligences is reviewed, along with practical strategies to use in lesson planning. In that regard, the DVD is designed to provide viewers with an enjoyable experience, including team-building activities, visual and spatial problem-solving, mnemonics, dance, drama, metaphors, and more.
Healthy Learning DSHL-V-827008977499
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$59.95
Parisi Business $$$ of Sports Performance Training DVD
Make money doing what you love.
Parisi Speed School V-PBUSINESS
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$49.95
Reducing the Risk and Severity of Claims
One of the most important areas that should be addressed is risk management.
Healthy Learning DSHL-V-827008170197
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$69.95
Selling Club Memberships

Healthy Learning DSHL-827008346790
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$69.95
Selling Club Services to Corporations

Healthy Learning DSHL-827008347599
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$49.95
Selling Physical Activity to a Sedentary World
Examines the basic factors underlying the unfit and older adult markets and offers marketing principles for reaching both markets. The DVD explains how to create powerful advertising messages that attract both types of individuals and more.
Healthy Learning DSHL-V-827008198795
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$49.95
Small Budgets, Big Ideas: Running Quality Recreation Departments With Limited Resources
Explains how to overcome barriers with practical ideas
Healthy Learning DSHL-V-827008168293
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$49.95
Small Group Training--Something for Everyone!
Details how personal trainers can successfully choose and implement small group training programs into their facility by understanding the three Ws—why (small group training), when (to offer it), and where (to offer it). The DVD reviews the principles and dynamics underlying small group training, and includes different types of small group training modules.
Healthy Learning DSHL-V-827008968596
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$49.95
Strategic Philanthropy: The Business of Making a Difference
Discusses the value of a health/fitness club engaging the community with a corporate philanthropy program and the key principles underlying such an endeavor. In addition, the DVD details the tools needed for feeding the “corporate soul,” reviews the benefits of having internal reporting and accountability when instituting a philanthropy program, and more.
Healthy Learning DSHL-V-827008192892
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$49.95
Strategic Planning for Club Owners & Managers
Reviews the key factors involved in achieving success in business. The DVD offers a proven plan that individuals can employ to systematically evaluate their business and more.
Healthy Learning DSHL-V-827008194490
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$49.95
Strong Women, Strong Members

Healthy Learning DSHL-V-827008168095
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$49.95
Success Rules for Women--10 Strategies to Reach Your Business Goals
Provides anecdotes and insights for women who are seeking to grow a business while balancing the demands of everyday life. The DVD is designed to fire women up about building their business from the bottom up to the top.
Healthy Learning DSHL-V-827008970797
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$49.95
The "WOW" Factor
Explains what it takes to create a “wow” workout experience for participants. The DVD reviews the tools and techniques of instructor excellence, details what is needed to go from being a good instructor to being a great instructor, and also features “wow” advice from some of the best fitness instructors from around the world.
Healthy Learning DSHL-827008295999
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$49.95
The Business of Personal Training: Building a Team That Generates More Than a Million Dollars a Year
Provides an exceptional tool for individuals who want to develop and operate a successful personal-training business. In step-by-step detail, the DVD reviews the basic factors involved in establishing the key systems (human resources, marketing, sales, operations, and administrative) attendant to an effective team of personal trainers.
Healthy Learning DSHL-V-827008203796
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$69.95
The Health/Fitness Club Operator's Guide to Recruiting and Retaining Great Employees
Former IHRSA President Stephen Tharrett presents the keys for creating a successful health/fitness club employee team. Tharrett thoroughly addresses each topic in an easy-to-understand and apply manner. The large format book includes dozens of sample forms, assessment tools, and checklists.
Healthy Learning DSHL-V-9781585180479
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$49.95
The Ins and Outs of New Club Development
Presents an overview of the key considerations involved in developing a new health/fitness club. The DVD explains how to determine whether a particular project is feasible, how to select the best location for a club, and more.
Healthy Learning DSHL-V-827008213498
Add To Cart    View Details

$49.95
The Power of Integrity in the Maturing Personal Training Profession
Reviews the key components of integrity as it relates to personal trainers. The DVD discusses the role that clubs can play with their personal trainers to help them grow as professionals and more.
Healthy Learning DSHL-V-827008214297
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$49.95
The Rapid Growth of Medical Spas and the Impact on the Fitness Industry
Provides a comprehensive overview of the medical spa industry, its market, and consumer trends involving medical spas. The DVD details the financial opportunities that the medical spa business offers the health/fitness industry, discusses the pitfalls and risks of entering into a medical spa venture or program, and more.
Healthy Learning DSHL-V-827008217793
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$49.95
The Right Stuff: Finding, Interviewing, and Hiring Your Club's Most Valuable Resource
Details how health/fitness club owners can develop and place effective ads to attract potential employees. The DVD reviews the steps involved in conducting a successful employee-candidate interview, discusses how to make the right hiring decisions, and more.
Healthy Learning DSHL-V-827008218592
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$49.95
Understanding Leadership Styles
Presents a primer on leadership and various approaches taken in its study (e.g., traits, functional, situational, and work styles). The primary focus of the DVD is on the diversity of work styles that individuals employ and encounter in their dealings with people, the advantages and disadvantages of each work style, and more.
Healthy Learning DSHL-827008152995
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