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New Items

The newest items to keep you ahead of the rest.

We have been scanning the country speaking with athletes and coaches in search of the newest innovative products on the market. These items come highly recommended and will help you advance to the next level.



Featured Products

 
$49.95   $44.95
Baseball Circle Vintage Hood
The designated hitter for the designated lifter.
View Options

 
$44.95   $39.95
Block Squat BOMB Out Hood
Keep your beer cold when your meet doesn't go so hot.
View Options

 
$44.95   $39.99
Croc Lock Collar
The best collar your money can buy.
Add To Cart    View Details

 
$39.95   $37.95
CRUSH Hockey Hood
This is powerlifting: CRUSH OR BE CRUSHED.
View Options

 
$31.95   $28.95
CRUSH Hood
This is powerlifting: CRUSH OR BE CRUSHED.
View Options

 
$19.95   $17.95
CRUSH Long Sleeve Tee
This is powerlifting: CRUSH OR BE CRUSHED.
View Options

 
$17.95   $15.95
CRUSH Tee
This is powerlifting: CRUSH OR BE CRUSHED!
View Options

 
$49.95   $44.95
Driven Iron Will Pro Training Hood

View Options

 
$49.95   $44.95
Effort Pro Training Hood
Max effot, max style.
View Options

 
$4.99   $3.49
elitefts™ Bad-Ass, Over-Built Plastic Cup

Add To Cart    View Details

 
$9.95   $6.46
elitefts™ Badass Blender Bottle: Shut Up and Train
Read the bottle.
Add To Cart    View Details

 
$129.99
elitefts™ Compact Dragging Sled
New and improved - an update of one of our all-time best sellers. All the benefits of the classic sled, now with a more compact design with removable post for the home gym owner and professionals with limited storage space.
Add To Cart    View Details

 
$13.99   $7.00
elitefts™ Pro Average Compression Floss Band
(P)rehabilitation.
Add To Cart    View Details

 
$4.62   $4.95
elitefts™ Pro Mobility Ball
Let the good times roll.
Add To Cart    View Details

 
$15.99   $8.00
elitefts™ Pro Strong Compression Floss Band
A stronger stretch for your (p)rehabilitation.
Add To Cart    View Details

 
$39.95   $34.95
elitefts™ Shoulder Saver Pad
Save your shoulders, improve your performance.
Add To Cart    View Details

 
$79.99   $72.99
Fitmark BOX LG Meal Management System
The BOX is the best - and this one is the biggest!
Add To Cart    View Details

 
$29.99   $26.99
Fitmark BOX SM Meal Management System
The best meal replacement system you'll ever use - in a more compact form!
Add To Cart    View Details

 
$19.95   $17.95
Girl Next Level CRUSH Tee
This is powerlifting: CRUSH OR GET CRUSHED.
View Options

 
$24.99
How I Trained For - The 2014 MAW eBook
See how Team Elitefts trained for the competition of their lives (all proceeds go to Make-A-Wish®)
Add To Cart    View Details

 
$44.95   $38.95
Mountain Dog Zip Hood
Grab your cream of rice and your sweatshirt and jump on board the train for GAINSville.
View Options

 
$39.95   $33.95
Primo Chalk - 32 Ounce Loose Container

Add To Cart    View Details

 
$28.95   $24.60
Primo Chalk - Four Balls

Add To Cart    View Details

 
$10.95   $9.30
Primo Chalk - Loose 6 Ounce Container

Add To Cart    View Details

 
$19.99
Programs that Work 4.1 - The 2014 MAW eBook
The 2014 Programs That Work eBook (all proceeds go to Make-A-Wish®)
View Options

 
$19.99
Programs that Work 4.2 - The 2014 MAW eBook
The 2014 Programs That Work eBook (all proceeds go to Make-A-Wish®)
View Options

 
$189.00   $179.00
PUSH Band
A product that finally makes consistent velocity-based training accessible and affordable.
View Options

 
$44.95   $39.95
Red Driven BOMB Out Hood
Keep your beer cold when your meet doesn't go so hot.
View Options

 
$49.95   $44.95
Red Driven Vintage Hood
Driven.
View Options

 
$42.95
Rehband Original 7051 Knee Sleeves

View Options

 
$44.95   $39.95
Script BOMB Out Hood
Keep your beer cold when your meet doesn't go so hot.
View Options

 
$19.95   $17.95
Script Squatter Tee
Fresh.
View Options

 
$22.95   $18.95
Shit Suck Good Great AP Tee
...GREAT.
View Options

 
$19.95   $15.95
Shit Suck Good Great Long Sleeve

View Options

 
$24.95   $19.95
Shit Suck Good Great Tri-Blend Tee
...GREAT.
View Options

 
$2,084.50
Signature Competition Olympic Bench with Safeties, Foot Lever, and Logo Panels
Train with the same bench that the professionals use on meet day.
View Options

 
$85.00
Spud Inc. Econo Tricep and Lat Pulley
You can't beat this for your home gym...
Add To Cart    View Details

 
$45.00
Spud Inc. Heavyweight Kettle Strap
Turn your plates into a full set of kettlebells!
Add To Cart    View Details

 
$65.00
Spud Inc. Traveling Farmer Walk (PAIR)
Walk around with a farmer walk!
Add To Cart    View Details

 
$49.95   $44.95
Strong(er) Pro Training Hood

View Options

 
$29.95   $24.95
Strong(er) Shield Screenprint Tee
Strong(er) superpowers.
View Options

 
$19.95   $17.95
Strong(er) Speedometer Tee
Hit the redline.
View Options

 
$185.00   $160.00
Strong(er) Sterling Silver Pendant

View Options

 
$125.00   $100.00
Strong(her) Sterling Silver Pendant

View Options

 
$52.00
The 2014 MAW eBook Package
Get all three MAW eBooks for one donation!
View Options

 
$44.95   $39.95
White Agency BOMB Out Hood
Keep your beer cold if your meet doesn't go so hot.
View Options

 
$44.95   $39.95
White Stronger BOMB Out Hood
Keep your beer cold if your meet doesn't go so hot.
View Options

 
$44.95   $39.95
White Train BOMB Out Hood
Keep your beer cold if your meet doesn't go so hot.
View Options

New Items
Sort New Items
By Price By Brand
   
$49.95   $44.95
Baseball Circle Vintage Hood
The designated hitter for the designated lifter.
Elitefts A-JAV-BBALLCIRCLEHOO
View Options

   
$44.95   $39.95
Block Squat BOMB Out Hood
Keep your beer cold when your meet doesn't go so hot.
Hoody A-BLOCKSQUATBOMB
View Options

   
$34.99   $32.49
Brian Schwab's M2 Method eBook

Brian Schwab EBOOK-SCHWAB-M2
Add To Cart    View Details

   
$31.49   $29.99
Built to the Hilt eBook

Elitefts EBOOK-BRYANT-BTTH
Add To Cart    View Details

   
$44.95   $39.99
Croc Lock Collar
The best collar your money can buy.
Elitefts WS-CL-OC
Add To Cart    View Details

   
$19.95   $17.95
CRUSH AP Tee
This is powerlifting: CRUSH OR BE CRUSHED.
Elitefts A-CRUSH-AP
View Options

   
$39.95   $37.95
CRUSH Hockey Hood
This is powerlifting: CRUSH OR BE CRUSHED.
Elitefts A-CRUSHHH
View Options

   
$31.95   $28.95
CRUSH Hood
This is powerlifting: CRUSH OR BE CRUSHED.
Elitefts A-CRUSHHOOD
View Options

   
$19.95   $17.95
CRUSH Long Sleeve Tee
This is powerlifting: CRUSH OR BE CRUSHED.
Elitefts A-CRUSHLS
View Options

   
$17.95   $15.95
CRUSH Tee
This is powerlifting: CRUSH OR BE CRUSHED!
Elitefts A-CRUSHTEE
View Options

   
$24.95   $22.95
CRUSH Tri-Blend Tee
This is powerlifting: CRUSH OR BE CRUSHED.
Elitefts A-CRUSH-TRI
View Options

   
$9.95   $4.95
Dave Tate's Iron Evolution

Elitefts EBOOK-TATE-IRONEV
Add To Cart    View Details

   
$49.95   $44.95
Driven Iron Will Pro Training Hood

Elitefts A-ZEN-DIRONWILLHOOD
View Options

   
$49.95   $44.95
Effort Pro Training Hood
Max effot, max style.
Elitefts A-ZEN-EFFORT
View Options

   
$9.99   $4.99
Elitefts™ Company Story by Dave Tate

Elitefts EBOOK-ELITEFTS-CS
Add To Cart    View Details

   
$4.99   $3.49
elitefts™ Bad-Ass, Over-Built Plastic Cup

Elitefts A-REDCUP
Add To Cart    View Details

   
$9.95   $6.46
elitefts™ Badass Blender Bottle: Shut Up and Train
Read the bottle.
Elitefts A-BLENDERBOTTLE-RED
Add To Cart    View Details

   
$9.99   $4.99
Elitefts™ Bench Press Manual by Dave Tate

Elitefts EBOOK-ELITEFTS-BPM
Add To Cart    View Details

 
$129.99
elitefts™ Compact Dragging Sled
New and improved - an update of one of our all-time best sellers. All the benefits of the classic sled, now with a more compact design with removable post for the home gym owner and professionals with limited storage space.
Elitefts DSCDM-COMPACTSLED
Add To Cart    View Details

   
$9.99   $4.99
Elitefts™ Deadlift Manual by Dave Tate
Powerlifting meets are made up of the big three for a reason
Elitefts EBOOK-ELITEFTS-DLM
Add To Cart    View Details

   
$13.99   $7.00
elitefts™ Pro Average Compression Floss Band
(P)rehabilitation.
Elitefts A-4-50-002-8
Add To Cart    View Details

   
$4.62   $4.95
elitefts™ Pro Mobility Ball
Let the good times roll.
Elitefts A-ELITELAXBALL
Add To Cart    View Details

   
$15.99   $8.00
elitefts™ Pro Strong Compression Floss Band
A stronger stretch for your (p)rehabilitation.
Elitefts A-4-50-002-1
Add To Cart    View Details

   
$9.99   $4.99
Elitefts™ Secrets of Strength eBook

Elitefts EBOOK-ELITEFTS-SOS
Add To Cart    View Details

   
$39.95   $34.95
elitefts™ Shoulder Saver Pad
Save your shoulders, improve your performance.
Elitefts A-SHOULDERSAVER
Add To Cart    View Details

   
$9.99   $4.99
Elitefts™ Squat Manual by Dave Tate

Elitefts EBOOK-ELITEFTS-SQM
Add To Cart    View Details

   
$79.99   $72.99
Fitmark BOX LG Meal Management System
The BOX is the best - and this one is the biggest!
Elitefts A-FTMRKBX-BLK-LG
Add To Cart    View Details

   
$29.99   $26.99
Fitmark BOX SM Meal Management System
The best meal replacement system you'll ever use - in a more compact form!
Elitefts A-FTMRKBX-BLK-SM
Add To Cart    View Details

   
$19.95   $17.95
Girl Next Level CRUSH Tee
This is powerlifting: CRUSH OR GET CRUSHED.
Elitefts A-GCRUSHTEE-NL
View Options

   
$19.95   $17.95
Girl Strong(er) Speedometer Next Level Tee
Hit the redline.
Elitefts A-GSPEEDOMETER-NL
View Options

   
$24.99
How I Trained For - The 2014 MAW eBook
See how Team Elitefts trained for the competition of their lives (all proceeds go to Make-A-Wish®)
Elitefts EBOOK-ELITEFTS-MAWHI
Add To Cart    View Details

   
$39.99   $37.99
Improving Sprinting Speed by Henk Kraaijenhof
Speed kills.
Elitefts V-SPRINTINGSPEED
Add To Cart    View Details

   
$44.99   $38.99
Komodo Katana Preworkout
One of the most balanced high performance preworkouts of all time.
Komodo Nutraceuticals S-KATANA
Add To Cart    View Details

   
$24.99   $22.99
Komodo Nutraceuticals Betaine Anhydrous (300g)

Komodo Nutraceuticals S-KOM-BETAINE
Add To Cart    View Details

   
$13.99   $11.99
Komodo Nutraceuticals Creatine Monohydrate (300g)

Komodo Nutraceuticals S-KOM-CREATINE
Add To Cart    View Details

   
$27.99   $24.99
Komodo Nutraceuticals L-Citrulline (240g)

Komodo Nutraceuticals S-KOM-CITRULLINE
Add To Cart    View Details

 
$235.00
Manhammer
Grab Ahold of Your ManHammer!
Manhammer DS-MANHAMMER
Add To Cart    View Details

   
$39.99   $36.99
Molecular Nutrition X Factor

Molecular Nutrition S-MN-XF
Add To Cart    View Details

   
$44.95   $38.95
Mountain Dog Zip Hood
Grab your cream of rice and your sweatshirt and jump on board the train for GAINSville.
Elitefts A-MDZIPHOOD
View Options

 
$179.00
Parallel Multi-Purpose Stands

 DSWS-FEW-PMPS
Add To Cart    View Details

   
$70.00   $63.00
Polar FT 1 Black Watch with Heart Monitor
The FT1 is used in heart rate-based training
Fabrication Enterprises DSFE-12-2152
Add To Cart    View Details

   
$125.00   $113.00
Polar FT7F Black/Gold Watch for Female
The FT7 is for those who want to know if they’re improving their fitness or burning fat
Fabrication Enterprises DSFE-12-2154F
Add To Cart    View Details

   
$200.00   $180.00
Polar RS300X Black Watch with Heart Monitor
The Polar Rs300X Heart Rate Monitor is ideal for recreational athletes
Fabrication Enterprises DSFE-12-2156
Add To Cart    View Details

 
Power Plate Pro5
For an incredible improvement in force production, or strength and power.
Performance Health Systems, LLC DSPH-PRO5
View Options

 
Power Plate Pro5 HP
360 Degrees of Possibilities
Performance Health Systems, LLC DSPH-PRO5HP
View Options

 
Power Plate Pro7
The most advanced Power Plate is now the easiest to use.
Performance Health Systems, LLC DSPH-PRO7
View Options

   
$39.95   $33.95
Primo Chalk - 32 Ounce Loose Container

Elitefts A-PRIMO-32OZ
Add To Cart    View Details

   
$28.95   $24.60
Primo Chalk - Four Balls

Elitefts A-PRIMO-4BALL
Add To Cart    View Details

   
$10.95   $9.30
Primo Chalk - Loose 6 Ounce Container

Elitefts A-PRIMO-6OZ
Add To Cart    View Details

   
$19.99
Programs that Work 4.1 - The 2014 MAW eBook
The 2014 Programs That Work eBook (all proceeds go to Make-A-Wish®)
Elitefts EBOOK-ELITEFTS-PTW41
View Options

   
$19.99
Programs that Work 4.2 - The 2014 MAW eBook
The 2014 Programs That Work eBook (all proceeds go to Make-A-Wish®)
Elitefts EBOOK-ELITEFTS-PTW42
View Options

 
$594.00   $515.00
Prowler 2™ with Push Pad
Prowler 2 and Push/Drive Pad Combo
 DSWS-R-P2S-PACK2
View Options

   
$189.00   $179.00
PUSH Band
A product that finally makes consistent velocity-based training accessible and affordable.
 DSPUSH-BAND
View Options

   
$44.95   $39.95
Red Driven BOMB Out Hood
Keep your beer cold when your meet doesn't go so hot.
Hoody A-REDDRIVENBOMB
View Options

   
$49.95   $44.95
Red Driven Vintage Hood
Driven.
Elitefts A-JAV-REDDRIVENHOOD
View Options

 
$42.95
Rehband Original 7051 Knee Sleeves

 A-REHBAND-7051
View Options

   
$44.95   $39.95
Script BOMB Out Hood
Keep your beer cold when your meet doesn't go so hot.
Hoody A-SCRIPTBOMB
View Options

   
$22.95   $19.95
Script Squatter AP Tee
Fresh.
Elitefts A-SCRIPTSQUAT-AP
View Options

   
$33.95   $31.95
Script Squatter Hood
Fresh.
Elitefts A-SCRIPTSQUATHOOD
View Options

   
$22.95   $19.95
Script Squatter Long Sleeve Tee
Fresh.
Elitefts A-SCRIPTSQUATLS
View Options

   
$19.95   $17.95
Script Squatter Tee
Fresh.
Elitefts A-SCRIPTSQUAT
View Options

   
$44.95   $39.95
Script Squatter Zip Hood
Fresh.
Elitefts A-SCRIPTSQUATZIPHOOD
View Options

   
$22.95   $18.95
Shit Suck Good Great AP Tee
...GREAT.
T-Shirts A-SSGGTEE-AP
View Options

   
$19.95   $15.95
Shit Suck Good Great Long Sleeve

Long Sleeves A-SSGGLS
View Options

   
$19.95   $15.95
Shit Suck Good Great Tee
...GREAT.
T-Shirts A-SSGGTEE
View Options

   
$24.95   $19.95
Shit Suck Good Great Tri-Blend Tee
...GREAT.
T-Shirts A-SSGGTEE-TRI
View Options

 
$2,084.50
Signature Competition Olympic Bench with Safeties, Foot Lever, and Logo Panels
Train with the same bench that the professionals use on meet day.
Elitefts DSWS-S-C-OFB-SS-FL
View Options

   
$75.00   $67.50
Spud Inc Deadlift Belt Pro Series
This belt can cut you in half and you will still be comfortable
Spud Inc A-SPUD3PLYDL-PRO
View Options

 
$85.00
Spud Inc. Econo Tricep and Lat Pulley
You can't beat this for your home gym...
Spud Inc A-SPUDECONOPULLEY
Add To Cart    View Details

 
$45.00
Spud Inc. Heavyweight Kettle Strap
Turn your plates into a full set of kettlebells!
Spud Inc A-SPUDHEAVYKETTLESTR
Add To Cart    View Details

 
$40.00
Spud Inc. Kettle Strap
Turn your plates into a full set of kettlebells!
Spud Inc A-SPUDKETTLESTRAP
Add To Cart    View Details

 
$65.00
Spud Inc. Traveling Farmer Walk (PAIR)
Walk around with a farmer walk!
Spud Inc A-SPUDTRAVELLINGFRMW
Add To Cart    View Details

   
$49.95   $44.95
Strong(er) Pro Training Hood

Elitefts A-ZEN-STRONGER
View Options

   
$29.95   $24.95
Strong(er) Shield Screenprint Tee
Strong(er) superpowers.
Elitefts A-STSHIELDSCREEN
View Options

   
$39.95   $37.95
Strong(er) Speedometer Hockey Hood
Hit the redline.
Elitefts A-SPEEDOMETERHH
View Options

   
$33.95   $31.95
Strong(er) Speedometer Hood
Hit the redline.
Elitefts A-SPEEDOMETERHOOD
View Options

   
$22.95   $19.95
Strong(er) Speedometer Long Sleeve Tee
Hit the redline.
Elitefts A-SPEEDOMETERLS
View Options

   
$19.95   $17.95
Strong(er) Speedometer Tee
Hit the redline.
Elitefts A-SPEEDOMETER
View Options

   
$185.00   $160.00
Strong(er) Sterling Silver Pendant

Elitefts A-SP696-STRONGERPEND
View Options

   
$125.00   $100.00
Strong(her) Sterling Silver Pendant

Elitefts A-SP695-STRONGHERPEN
View Options

 
$29.95   $22.95
Strongher Shield Screen T-shirt
Strong(her) Superpowers
T-Shirts A-GSTSHIELDSCREEN
View Options

   
$52.00
The 2014 MAW eBook Package
Get all three MAW eBooks for one donation!
Elitefts EBOOK-ELITEFTS-2014C
View Options

 
$175.00   $165.00
Trap Bar by PowerMax
This unique design facilitates an optimal power position.
PowerMax DSPM-WT126
Add To Cart    View Details

   
$24.99   $22.99
Trigger Point NANO Foot and Forearm Roller
Designed to increase flexibility and relieve minor muscular aches and pains associated with the foot and forearm.
 A-TPT-NANO
Add To Cart    View Details

   
$44.95   $39.95
White Agency BOMB Out Hood
Keep your beer cold if your meet doesn't go so hot.
Hoody A-WHAGENCYBOMB
View Options

   
$44.95   $39.95
White Stronger BOMB Out Hood
Keep your beer cold if your meet doesn't go so hot.
Hoody A-WHSTRONGERBOMB
View Options

   
$44.95   $39.95
White Train BOMB Out Hood
Keep your beer cold if your meet doesn't go so hot.
Hoody A-WHTRAINBOMB
View Options

   
$29.99   $27.99
Xtreme Formulations Ultra Peptide 2.0

Elitefts S-XF-UP2.0
View Options

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Elitefts




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